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TikTok is testing 60-minute video uploads, challenging YouTube's long-form content domain. TikTok has gradually increased its video length limits to 10 minutes for all users. Longer video uploads may shift viewership from streaming services like YouTube. AdvertisementTikTok is giving some users the option to upload 60-minute videos to the platform. The company told TechCrunch it does not immediately plan to roll out the 60-minute upload function widely.
Persons: TikTok, , Matt Navarra Organizations: YouTube, Service, TechCrunch, Business
New York CNN —It appears that Elon Musk has finally (mostly) given up on trying to make paid blue checks on X a thing. The return of the free blue check may be a sign that the blue check subscription business hasn’t panned out the way that Musk hoped. Musk’s purge of legacy blue checks was a messy, months-long process. And when anyone could buy a blue check, it was no longer an exclusive symbol that conferred some kind of status. Within hours of the unpaid blue checks reappearing, users were sharing advice about how to ensure they didn’t show up on their profiles.
Persons: Elon Musk, Musk, , hasn’t, , Jason Goldman, Twitter’s, Eli Lilly, Eli Lilly’s, Stephen King, LeBron James, Matt Navarra, ” Goldman, X, “ Dear Elon Organizations: New, New York CNN, Twitter, Nintendo, Elon Locations: New York
Some X users are complaining the site is overrun with ads pushing crypto and AI "undressing" apps. Social media experts say an advertiser exodus has left X reliant on less reputable buyers. AdvertisementElon Musk's war on advertisers seems to be having some unintended consequences for X. Business InsiderOther suspect advertisements have been spotted on the site, with users also complaining about a surge in ads on their timelines for "undressing" apps. "It also shows the race to the bottom that the X platform has fallen into," he added.
Persons: Elon Musk, , Elon, xqCDa7Ilgm, kevin harrish, Jeff MacDonald, Mekanism, Hamza Mudassir, Musk, Alex Jones, MacDonald, Linda Yaccarino, X, Matt Navarra Organizations: Social, Service, Business, Twitter, Media, Cambridge University, Apple, Disney, The New York Times, Times, IBM, Walmart
TikTok is testing a search partnership with Google, a move that underscores the rapid pace at which the way people search online is evolving. Clicking on the link takes the user to an in-app browser, which displays Google's search results for the query. TikTok is also running a disclaimer that it "does not endorse or take responsibility for search results from Google," per Oncescu's screenshots. A TikTok spokesperson confirmed the company is experimenting with third-party integrations within the TikTok app, including a test with Google. "This partnership is a great way for both companies to learn about new behaviors of search in a different journey than traditional Google search," Cicero said.
Persons: Radu Oncescu, inputted, Oncescu, Matt Navarra, Navarra, Nick Cicero, Cicero Organizations: Google, Brands, US Justice Department, Apple, Samsung, DOJ
Elon Musk has proposed a paywall for X, but some experts are skeptical. Experts expressed doubts over Musk's motive and his ability to get users to pay up. Much of that strategy has been aimed at getting users to pay through a subscription service, Twitter Blue. "Getting everyone to pay even a small fee for X will be extremely difficult," Matt Navarra, a social-media expert, told Insider. "I think it's a risky strategy that may only speed up the deterioration of a platform in chaos."
Persons: Elon Musk, Musk, he's, Charlie Beckett, Matt Navarra Organizations: Service, Twitter, London School of Economics Locations: Wall, Silicon, Navarra
Linda Yaccarino is tasked with fixing a product that Elon Musk seems to have intentionally broken. Linda Yaccarino had been on the job for only about a month when Musk dropped the weekend X bomb. Some X employees said they see Yaccarino as a CEO in name only. "She was clearly on message with talking points that built a case for reappraisal," said a longtime ad industry executive. "Linda says nothing"Yaccarino has also struggled to rally X employees in other ways.
Persons: Linda Yaccarino, Elon Musk, adieu, Musk, Yaccarino, Rebecca Blackwell, She's, Elon, Matt Navarra, Gwynne Shotwell, Dia Dipasupil, hadn't, Navarra, she's, Linda Yaccarino Isaac Brekken, execs, Adolf Hitler, Linda, they've, he's Organizations: Employees, AP, Twitter, SpaceX, X, Penske Media, Getty, General Motors, CNBC, X's New, PGA Tour, San, YouTube, Facebook Locations: San Francisco , New York, LA, Miami Beach, Fla, New York City, X's New York, New York, San Francisco
Elon Musk confirmed he'd directed X to remove news headlines from posts, so links only show images. Elon Musk confirmed on Monday night that he'd ordered work on removing news headlines from X posts, so links only display an article's lead image. "This is coming from me directly," Musk wrote on X, responding to an earlier Fortune report that broke the news. An Insider post on X shows the headline alongside a short summary of the story. An X post on the mobile app, showing where a short summary of the article was formerly displayed.
Persons: Elon Musk, he'd, Musk, Elon, hasn't, Andrew Tate, Matt Navarra Organizations: Morning, X
Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.
Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe
Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.
Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe
Andrew Tate says he's been paid more than $20,000 by Twitter. The payment was part of Elon Musk's scheme to reward content creators on the platform. Controversial influencer Andrew Tate says he's been paid more than $20,000 under Elon Musk's new scheme to reward content creators. Tate has only been back on Twitter since November when his previous ban was lifted by its new owner, Elon Musk. Musk first announced the new payment scheme for content creators in June.
Persons: Andrew Tate, he's, Musk, Elon, Tate, Elon Musk, Ian Miles Cheong, Matt Navarra Organizations: Twitter, Morning, ., The Washington Post Locations: Elon, Elon Musk's, Romania, British
[1/2] Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. Welcome to Threads," Zuckerberg posted on the app, along with a fire emoji. "I find it hard to imagine that the most avid loyal Twitter users who go to Twitter for that type of culture will defect and go immediately to Threads." Still, she said, Meta only needs to convince a quarter of Instagram's users to join Threads in order to rival Twitter's size. "The reality is that Meta doesn't need to convert Twitter power users into Threads users."
Persons: Dado Ruvic, Mark Zuckerberg, Elon Musk, Zuckerberg, Meta, Danni Hewson, AJ Bell, Musk, Matt Navarra, Shakira, Sheryl Sandberg, Ryan Detert, Jack Dorsey, Dorsey, Jasmine Enberg, Katie Paul, Sheila Dang, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing Organizations: REUTERS, Twitter, Meta, Google, Brands, Billboard, HBO, Variety, Insider Intelligence, Thomson Locations: Las Vegas, Instagram
Elon Musk has decided to temporarily limit the number of tweets people can read each day. In his latest Twitter shake-up, Elon Musk has decided to temporarily control how many tweets users can read each day. The decision sparked backlash and within hours the billionaire said he had extended the limits to 10,000 for verified users, 1,000 for unverified users, and 500 for newly unverified users. On Friday, Musk also changed Twitter's rules to stop unregistered users from viewing tweets without signing up. One user poked fun at the risk the policy might reduce views: "Babe no your tweet's a banger!
Persons: Elon Musk, Musk, MrBeast, Matt Navarra Organizations: Twitter
"Twitter Blue is a mess. Within the next 48 hours, all but 110 of the most-followed Twitter accounts suddenly had verification through Twitter Blue, indicating Twitter likely gifted the check marks, independent researcher Travis Brown told Reuters. GRADUAL PULLBACKSince the initial rollout of the Twitter Blue service in November, imposter tweets have spread harmful misinformation. Imposter Twitter accounts also tarnished the online reputations of Lockheed Martin Corp(LMT.N) and Nintendo Co Ltd(7974.T). "The volume of imposter accounts seems to depend on several things -- Is the client doing a high profile event that week?
New York CNN —TikTok is testing a new option to let users create AI-generated avatars for their profile pictures, the company confirmed to CNN on Wednesday, in a move with the potential to put recent advances in artificial intelligence technology front and center for millions of users. The new feature appears to create a stylized, illustrated image of the user based on an uploaded picture, according to a post from social media consultant Matt Navarra, who was first to spot the option. The feature is still in the early stages of testing and not widely available to TikTok users, according to the company, and there is currently no timeline for when the feature might roll out. “We’re always thinking about new ways to add value to the community and enrich the TikTok experience, as we continue to build a safe place that entertains, inspires creativity, and drives culture,” a TikTok spokesperson said in a statement provided to CNN. “In a few select regions, we’re experimenting with a new way to create and share profile pictures with the TikTok community.”AI-generated images have taken over the internet in recent months, but some tools have also raised concerns among privacy experts, digital artists, and users who have noticed the potential to sexualize images, make skin paler and make bodies thinner.
Instagram announced users will be able to add up to five links to their bios. All accounts will have the ability to add multiple links, including business and creator accounts. Mark Zuckerberg announced on Tuesday that Meta would now let users add up to five links to an account's bio. Until now, Instagram has limited users to one link — which has helped foster a robust industry of third-party link-in-bio solutions such as Linktree. All accounts will have the ability to add multiple links, including business and creator accounts.
Twitter will charge businesses $1,000 per month for the gold "Verified Organizations" check. Twitter also announced Thursday that it will begin removing "legacy" verified checks April 1. Twitter announced the policy Thursday night alongside its plan to begin removing "legacy" verified blue checks starting April 1, meaning only Twitter Blue subscribers will be verified starting next month. Musk has repeatedly criticized the way the verified checks were given to public figures, politicians, and journalists and said the system was "corrupt." Twitter currently offers gold checks to verified businesses, and also allows them to place a small, hyperlinked version of their logo next to the gold check of other pages associated with their business.
A TikTok sale or US ban could be a boon for Mark Zuckerberg and Meta. Instagram Reels could see a boost from a shift away from TikTok in the US, experts say. Zuckerberg has much to gain from a TikTok ban. It would be like Christmas coming early for Meta, which is looking to boost engagement of its rival service, Instagram Reels. In the short term, apps like Instagram Reels and YouTube Shorts could also see a boost.
Elon Musk said it's "inevitable" Meta would go the way of Twitter in charging for verified statuses. Meta announced its paid subscription program for Facebook and Instagram on Sunday. The subscription starts at $11.99 a month if purchased via a web browser, per CEO Mark Zuckerberg. Meta's verified paid subscription program for Facebook and Instagram starts at $11.99 a month if purchased via a web browser, Zuckerberg said on Sunday. Matt Navarra, a social media consultant, told Insider's Joyti Mann on Sunday it's logical for Meta to roll out its verification program.
Instagram could be planning a paid subscription service called Meta Verified. A screenshot of the Instagram Help Center page on Meta Verified. It also said users who bought Meta Verified would not have it applied to their Facebook account as well. The help center page on eligibility, which has also been taken down, showed that users must be at least 18 to be eligible for a Meta Verified subscription. In December Twitter introduced its premium subscription, Twitter Blue, for the second time since Elon Musk took control of the company.
Social media consultant Matt Navarra first reported that Twitter is reaching out to businesses about the plan. Twitter currently offers gold checks to verified businesses, and also allows them to place a small, hyperlinked version of their logo next to the gold check of other pages associated with their business. In addition to the $1,000 per month for a business account, Twitter plans to charge $50 each for the affiliated accounts, according to The Information's Erin Woo. The plan was relaunched in December, when the gold checks were first introduced as an added layer of distinction between verified businesses and individuals who had just paid $8 for the blue check. Last month, Musk also advertised a yet-to-be-released subscription service for Twitter that would allow users to access the site without ads.
Elon Musk has discussed his plans for X, an "everything app," on Twitter and in private texts. AP Photo/Jacquelyn MartinPrivate texts about a blockchain-based platformMusk has also discussed creating a social media platform built on a blockchain. In April, the billionaire privately outlined his idea for a "Doge" social media platform in texts to his younger brother, Kimbal Musk. "I have an idea for a blockchain social media system that does both payments and short text messages/links like Twitter," Musk texted. Shortly after buying Twitter, Musk began charging Twitter users for the app's blue check mark.
If Trump is no longer exclusively on Truth Social, it could reduce the platform's appeal for many. Shunned from mainstream platforms, Trump founded and launched Truth Social in February 2022. Matt Navarra, a social-media consultant, said it was "inevitable" that Trump's return to Facebook or Instagram would negatively affect Truth Social. Trump evangelists may lose faith"For most people, Donald Trump is the face of Truth Social," Navarra said. Navarra added that Truth Social would likely still be of value to many users, however, because of its lighter approach to content moderation.
Per reports, Trump has chosen to prioritize Truth Social, which he founded and launched in February. Twitter is a Truth Social competitorTwitter is a direct competitor to Truth Social, which has a similar structure to Elon Musk's platform. Many Truth Social users want him to stay putData shows that many Truth Social users are keen for Trump to steer clear of other social networks. Last month, a poll posted on Truth Social asked: "Now that Trump is unbanned, should he get back on Twitter?" 'Star of the show'Naturally, a large percentage of Truth Social users are Trump aficionados who want to hear directly from the former president.
Elon Musk has generated fresh interest in Twitter, and you don’t have to take his word for it. The growth was slower outside the U.S., though, with 14% growth from a month earlier and 4% growth from a year earlier, Apptopia data showed. Musk, who already had a huge following when he bought Twitter, has continued to add followers at a rapid clip. Those apps count their users in the billions, while Twitter has about 259 million daily users, according to Musk. But it may have already ended, with Substack downloads peaking Nov. 6, the firm’s data showed.
Elon Musk wants subscriptions to account for 50% of Twitter's total revenue. Many users say they won't pay for the service, however, according to a survey. Musk has said he wants subscriptions to account for 50% of Twitter's total revenue, according to a message by a VP on an internal company slack. The firm polled 2,063 US adults, 1,212 of which were Twitter users, from October 20 to October 28, the week Musk took over the company. The now-suspended Twitter Blue subscription had around 140,000 paying subscribers as of November 15, according to data published by The New York Times.
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